If you’re building a business — or just curious about how products really make money — you’ll eventually bump into “unit economics.” This phrase gets tossed around a lot in startup circles. People act like it’s some kind of secret code you can’t crack unless you’re wearing a finance badge. But actually, it’s just about … Read more
If you run a business—startup, tech platform, or even a humble dog-walking service—unit economics is something you’ve probably heard about. Most founders know it’s a thing, but a surprising number shuffle the details off until a VC asks hard questions. The truth is, understanding it early saves you headaches and money. So, What Are Unit … Read more
Everyone running an office faces this issue: there’s a budget, and it never feels like enough. Stuff piles up. People ask for new software or standing desks. The coffeemaker dies. Someone suggests upgrades and “room for big ideas.” But every dollar counts, and no one likes surprises in the ledger. So, how do you avoid … Read more
If you’re running a business today—big or small—there’s a good chance your customers are hanging out on social media. Facebook, Instagram, TikTok, LinkedIn—wherever your target audience is, they’re probably clicking, liking, and (hopefully) buying. But the question nags at every marketer: Are those likes and shares turning into actual sales? Tracking sales from social channels … Read more
If you’ve ever looked at a pair of sneakers online and seen them follow you like a lost puppy across every website you visit, you’ve met retargeting. For marketers, retargeting is a solid way to nudge people who already know your brand. Sometimes, though, these ads can go too far and feel like digital stalking. … Read more
People talk about scope creep like it’s some big mystery. But for anyone who’s ever worked on a serious project, especially with a team, it’s actually a headache you bump into pretty quickly. Scope creep happens when new features or tasks start sneaking into the project without proper approvals—or when the line between “must-haves” and … Read more